If you sell products on Amazon, getting your Amazon listing and product information right is vital to your success. However, many businesses don’t take the time to learn just how to optimize their listings in order to maximize the sales they’re making.
If you haven’t ever put much thought into your Amazon listings, here are three tips for improving your Amazon SEO and helping you move more products in the future.
Optimize The Title Of Your Product
The very first thing people are going to see when they search for an item on Amazon is the title of the product. Without an optimized title that encourages people to click through to the product, you can’t hope to sell as many products as you otherwise could.
To best optimize your product titles, you’ll want to include things like your brand name, a brief description of the product, what the product is made of, the color and size of the product, and how many items come with the product. While this might seem like a lot of information to include just in the title of your product, giving customers this much information right off the bat will help improve your chances of getting people to come to your listing for all the right reasons. This way, when they do click through to your product, it will be merely to add it to their cart.
Write Useful And Relevant Bullet Points
On the actual product page for your Amazon listing, you’ll want to give more information and descriptions about your product than was listed just in the title.
While you can reiterate what you included in the title for your product, with a little expansion for clarity, you’ll also want to include a bulleted list of other features like what your product is compatible with and other smaller details about your product. By displaying this information in a bulleted list, customers will be able to easily see the more valuable information about your product so they can make an informed purchasing decision.
Be Careful With The Number of Keywords You Use
Although it is important to include any keywords that searchers might be using to find a product like yours, you’ll also want to be very careful about how many keywords you use in your product information. What you don’t want to do is stuff your product title or description with all kinds of redundant and irrelevant keywords. This type of SEO tactic won’t get you far with the search algorithm or with the actual people doing the searching.
If you have products listed on Amazon that you’d like to get more traffic and start making more sales for your business, consider using the tips mentioned above to help you optimize the SEO for your Amazon listings.